Inspired by the discrepancy between our online and offline personas and the resulting poor quality of communication online, my graduate thesis sought to find a way to create a more unified identity for users in both the physical and virtual space. The culmination of my research and work is Better Social. Primarily a developer’s app, Better Social provides a social platform that allows developers to add in specifically designed behavioral defaults to existing or emerging media with minimal additional programming. This helps assimilate new devices into the cultural ecosystem and provides a working guide for using them properly.
User interface design, promotional posters, interactive self-mailer, social network integration and interactive digitial ads, website and app store collateral, out-of-home advertising, promotional items, future integration, and book design.
- Client: Student Work, Pratt Institute
Date: Fall, 2012