NoBull is a non-profit organization that teaches kids how to deal with and prevent cyberbullying by utilizing data about the online habits of 12-17 year olds to create an all-inclusive interactive world, which would provide them with a community in which to play and discuss with their peers. Target research showed positive reactions to the campaign.
Event posters, augmented reality characters, interactive self-mailers, an exhibit design, an online network, an interactive teaser game, and finally, some small promotional items including stickers and team shirts.
View more info on the behance project page here.
- Client: Student Work, Pratt Institute
Date: Fall, 2011