Truth About Fans | A McCann Truth Central Global Research Study

Art direction and design for McCann Truth Central’s first global study conducted entirely through a proprietary research app. Focused on fans’ behavior and what it means for brands, the study honed in on the 2014 FIFA Worldcup event and garnered attention by releasing a dynamic, real-time, infographic look at Worldcup rituals around the world.

Presentation design, editorial layout design, illustration, data visualization, email collateral

  • Client: McCann Truth Central
    Date: October, 2014