Truth About Global Brands | A McCann Truth Central Global Research Study

Comprehensive art direction and design of McCann Truth Central’s largest global research study. Launched at Bloomberg HQ in New York City in January of 2015, the study was designed to travel the globe in order to decode today‚Äôs global marketing landscape. An excerpt of this work was published in a 2015 publication of Sendenkaigi (the leading publisher of marketing communications magazines and books in Japan.)

Presentation, motion, and animation design, data visualization, postcards and promotional items (including swag and custom goodie tote bags), social media content, website, and interactive design, illustration and iconography, email newsletters and thank you cards, and various pieces of print collateral including editorial and book design.

  • Client: McCann Truth Central
    Date: January, 2015