Art direction, illustration, and design of McCann Truth Central’s 2013 reboot of their Truth About Privacy research. The US launch, held at CES in January of 2014, utilized a tongue-in-cheek, pocket-sized, Victorian-inspired etiquette handbook to introduce “new rules for cool” that help brands navigate today’s tapped in culture.
Presentation design, editorial layout design, illustration, data visualization
- Client: McCann Truth Central
Date: January, 2014