Truth About Privacy | A McCann Truth Central Global Research Study

Art direction, illustration, and design of McCann Truth Central’s 2013 reboot of their Truth About Privacy research. The US launch, held at CES in January of 2014, utilized a tongue-in-cheek, pocket-sized, Victorian-inspired etiquette handbook to introduce “new rules for cool” that help brands navigate today‚Äôs tapped in culture.

Presentation design, editorial layout design, illustration, data visualization

  • Client: McCann Truth Central
    Date: January, 2014