Truth About Shopping | A McCann Truth Central Global Research Study

Art direction and design for McCann Truth Central’s Truth About Shopping study, conference event, and all related collateral. Hosted at, and in partnership with, the New York Times, the private, invitation-only event acted the official launch of Truth Central’s second largest study, offering a human perspective on the role of shopping around the world today. An excerpt of this work was published in a 2014 publication of Sendenkaigi (the leading publisher of marketing communications magazines and books in Japan.)

Includes:
Presentation design, website design, editorial layout design, data visualization, illustration, promotional items, interactive website banners, event design, and various social media activations.

  • Client: McCann Truth Central
    Date: April, 2014