After three years in the thought leadership and research world, Truth Central was in serious need of an updated image to show off it’s growth and highlight the team’s playful modus operandi. This project included comprehensive art direction and design encompassing everything from UI planning (for the display of completed research studies and all of their associated collateral) to leveraging existing assets (through product design and updated social media implementation.)
Website and UI design, social media integration, email collateral, product design, presentation and design guidelines.
- Client: McCann Truth Central
Date: December, 2014